Bringing the Rainbow, by RK Somany [Book Review]

January 20, 2017 , 0 Comments


A must read autobiography by a leading businessman from India

A Rainbow to metamorphosis

Circa 1959, A young Marwadi, an entrepreneur from Kolkata was attending a family wedding at Hotel Ashoka, New Delhi with his family. He has to suddenly live the wedding festivity and take a business tour to Bahadurgarh. Little did he realized that what he was starting to will become one of the greatest adventures of his life. He while driving his Morris Minor and braving the unruly roads of then Punjab, now Haryana, encountered a "rainbow".

It was a moment of epiphany and the rainbow became a guiding principle in his business, family, and life to come.

What was so extraordinaire about that rainbow that changed his life?  What emotions did that one rainbow evoke in the businessperson that helped him deal with his own endeavor to Industrial Revolution and resolving a long-term disputed case?

Well, to answer these questions, you need to read this neatly penned book by legendary businessmen, R K Somany, Chairman and MD of HSIL [Hindware]

Bringing the Rainbow
Bringing the Rainbow is a personal and business autobiography by Mr. RK Somany that also includes his personal recount on his childhood, school life, college and how he built a leading Indian sanitaryware brand Hindware.
What: Autobiography
Publisher: Maven Rupa
Price: Rs. 595 [Hardcover]
Pages: 199

I have got this book last month and am still hooked to it. The chapters are sketched in chronological order and essays a large part of his personal life, how he overcomes his fear and how he built his business.

Here’s a glimpse of the chapters inside this book-

My favorite chapters were indeed the first two where he recounts his formative years, education and family relations. His recollections shift seamlessly from the past to present and paints a panoramic view of his life. Being a Marwadi myself, I could relate well to his narration especially about his life at Kolkata, the living structures of those times, the notion of elder brother and his wife who often served as foster mother, and the life at St. Xavier's.
The beauty of the book is narration, its simplicity and the fact that author does not try to abridge his words. In the mellifluous flow of the narrative, he moves from his life to business, throwing a spotlight on the challenges he faced and the way forward.
“We have once-in-an-epoch opportunity to build the India of our dreamsEach of us has to play a small part in it. I have already defined what I have to do. When all that is done, future generations can enjoy their work-life balance” RK Somany
As a Marwadi and a business practitioner, I could so well relate to the book. Especially when talks about dealing with the channel partners, giving sole agencies, Bizzare laws, marketing vitreous China, beat storming to understand competition and more.

The book indeed makes a great read and I totally recommend it. Go grab your copy. [Amazon]
Ekta Khetan
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A Poetry In Your Garden

January 18, 2017 , 11 Comments

She is like an afflorse
oblivious of the thorns 
in her world

a neophyte beauty
awaken to a song of love.

tend her with love
water her with dreams

protect her from the harsh weather
and misogynist gleam

she is a man's woman,
a man's daughter

Plant her like
a poetry in your garden

picture: Sally Kate


Every child is like a pretty flower and deserves her/his right to live, dream and survive. Off late, a lot of atrocities against a girl child, are reported in India. It is disheartening. I have been raising voice against female infanticide, child rape and exploitation through my blog. I know mere voices may not help. Required a strict law system and sensitivity amongst the populace. 

Treat women with love and dignity. It reflects your character and not hers.


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Hi Folks,

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Look No Further, Amigos

January 14, 2017 , 7 Comments

Look no further,
But deeper
Farther as vision goes
Deep dive into light
Busier as emotion flows. 
Your eyes hold your truth
Let the vision creep in
And let the picture show.

between black and whites
dark and lights,

Hold no glance
give a second chance
to stand on the toes.
lean and see
peep as eagerly
sans the fright
keep burning the light
let the twinkles glow.


Picture courtesy: My Instagram Page

You can follow me on Instagram at- @ektakhetan 

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Hi Folks,

You heard its time for Bouquets and Brickbats!

eTouch Term Insurance plan & B-Fit App by Bajaj Allianz Life Insurance

January 05, 2017 , 1 Comments

Bajaj Allianz Life Insurance Co Ltd, a JV between Bajaj Finserv Limited and AllianzSE, is one of the leading private insurers.

The company held up special bloggers meet to announce their new Term Insurance Plan and a Fitness app. I was invited by the company to explore in-depth details of their Term Insurance plan from their category leaders in a close-knit group discussion. The event was held at St Regis, Mumbai.

It was an interesting and engaging session that started with some #IfsOfLife Moments and a humorous take on them. Well, humour is important to deal with the tough situations of life mentally. A good financial planning and risk mitigation can help you deal with them well financially too.

Bajaj Allianz Life’s eTouch plan aims to be one such plan that may not avert the harsh IFs of life but is certainly focused on helping you combat with few of them including death, disability and diseases via financial leverage.

Just in case, if you are the one who still wonders about the significance of Insurance in life, you may like to read my previous blog post “Why do we need Insurance”.

Before we move on to discuss some of the salient features of the “eTouch” plan, here are few more details about the company that you may like to know-

  1. It is the top non-bank promoted life insurance company in India
  2. One of the most profitable Life Insurance Company with 795% Solvency rate against the minimum prescribed solvency ratio of 150%
  3.  Asset under management over Rs 44,107 crores with shareholder’s growth rate of 5% [FY2016]
  4. Winner of many prestigious awards including Inkspell Drivers of Digital Awards for best e-commerce website

About Bajaj Allianz Life eTouch Online Term and Health Cover Plan
It is a regular premium payment, pure term and health cover plan. It provides comprehensive protection with the option to cover total disability, accidental death, critical illnesses and death other than suicide.

Some of the key advantages of this plan are-

1            It covers 34 critical illnesses
2            Competitive premium rates
3            Inbuilt waiver of premium benefits
4            Provides option to receive policy proceeds in different ways as in-
a.          100% as lump sum
b.         100% as level monthly instalment OR 100% as increasing monthly instalment
c.          50% of a lump sum and remaining in level monthly instalment
d.         50% as lump sum and remaining in increasing monthly instalment
5            Lower premium for non-smokers or non-tobacco users
6            Maximum age at maturity 75 years

Target Group
It is open to all

Online assistance: Since all the Term Insurance plans are online these days, the user/buyer need to opt and operate for this plan online. To ensure a smooth transition, the company provides complete online assistance via Tele calling and online chat on their website. All you need to do is to register there and chose your mode of assistance. More about etouch at: Link

High Claim Settlement Record: The high solvency ratio of the company fuels its Claim Settlement Record or CSR. It is one of the best in the industry with 8 days as turnaround time.

The discussion was going strong when the company representative asked bloggers to talk about their fitness feat. The discussion grew dense with few bloggers taking up a plank challenge and talking about the fitness app that they currently use. This lead to the introduction of another milestone product by Bajaj Allianz B-FIT App

The mobile app focusses on your health and fitness level. You can set your goals of losing, gaining or maintaining your weight and the app facilitates it with a daily challenge to complete. The app is designed to automatically track all your activities and rewards you with a vantage point for achieving your target.  

The Ifs of life does not cease from surprising us. Carrying a weight of the Ifs that you may or may not have control is not advisable. With a healthy lifestyle, you also need a supporting plan to protect your financial insurgencies. If you are looking for an Insurance policy, do check out the new eTouch plan by Bajaj Allianz.

If you are not looking for insurance, you should start weighing it now.

Healthy Living, Happy Living

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Hi Folks,

You heard its time for Bouquets and Brickbats!

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