Open Your Wings and Fly



you did not see her face
but the naked grace
at which she probe underneath her wings
on the marshy ground
like searching for a seedling
or a geographic trace

May be she is digging up a hole
to find a path and rescue her soul
if only she can look above
raise from the ground
and shake he wings,
she can learn to fly
and fly out from the muddy pit

Deformity is such a low blow to society
we sling ourselves often in swamp of remorse,
then look above and find a new sky
lift the wings of blessings and fly.

Rise above the quicksand below your feet
Open your wings and fly
do not drown yourself in dirt and grief.
Open your wings
and discover a clear sky.


BALLANTINE'S STAY TRUE CAMPAIGN WITH GABRIEL MACHT

There is world of whiskies and there is scotch, and then there is Ballantine’s.

Huh!! Sounds quite similar to … There is World and there are people, and there are people who Stay True to self.

This forced rhyming of words should not be mis-read as whisky having its effect on my literary senses. J It is an outcome of genuine and effective marketing campaign i.e. “Stay True Campaign” of the Ballantine’s which it has undertaken to highlight the core of its product. Ballantine's, the world’s No 2 Scotch whisky in the world, has reached to these heights following the ethos set-up by its founder Mr. George Ballantine who stayed true to what he created and left an impression with the whiskies that he made.

Conceptualised by Ballantine’s, the ‘Stay True, Leave an Impression’ campaign serves as an invitation to the Indian consumers to express themselves in a genuine and authentic way. Authenticity, self-belief and conviction are at the heart of this new campaign. Ballantine's has associated with Gabriel Macht, famed actor from TV series ‘Suits’ for this new advertising campaign targeted exclusively at India market – Yes you heard it right EXCLUSIVELY.


The film does this through a depiction of a ‘day in the life of’ the corporate world - the charades, the fake smiles, the pretentious jokes and the ‘yes man-ship’ that plays out every day - as seen through the eyes of our protagonist during his journey through a typical corporate office.  Ballantine’s celebrates individuality and originality and so, in a manner, it raises a toast to the ‘real ones’ in a world full of fakes.– Can’t agree more and seems Ballantine’s has done a good review of India’s corporate culture.

In any case, my personal thoughts resonate with the brand’s attribute of staying true to one’s character, maintaining one’s integrity and underlying message is: success is lasting for those who hold true. Hence, Kudos to Ballantine’s new campaign for its focus on personal values and staying true. How else, Ballantine’s would be selling over 70 million bottles a year worldwide and received more than 130 trophies & medals at international competitions.

Here's a Dekko at their #TVC



Skywatch Friday

Picture Source: Numerounity [copyright protected]



Shake up #MyAirtelApp

Its an App - app world. With the telecom revolution and technology evolution, the technology gap is bridging. Wherein with the increasing penetration of smartphones in India, the world is getting confined to small screen, in our hand, at comfort of couple of clicks. A big shout to #Utility #Telecommunication #Lifestyle #Access made easy via smartphones and the ever innovating service providers like Airtel.

While there are many apps to suit everybody's need, there is one app that I have recently discovered is the new #MyAirtelApp. Well, Airtel is a company that needs no introduction. I am user and when I saw the TVC, I immediately downloaded this app.




Airtel cover

It has simple and intuitive design to suit lifestyle needs. I am loving the different features it offers, out of which here's three that has been quite impressive. They are-

1) Safe and secured payment through Mobile phone
With life converging in 3 screen, primarily the handset screen, utility services have been improved, making life easier. Using Airtel App, I can quickly and directly recharge my mobile phone or any other , recharge DTH. Not just that I can pay postpaid and fixed lines bills too at few simple clicks. The best part is, it is highly secure. #MobileCommerce made easy.

Given my hectic, always in the run life, it becomes difficult for me to visit multiple offices for making electricity payment. Using this app, I pay my electricity bill very conveniently and on the go. 

2) Add or remove any VAS services that I want- Using the #MyAirtelApp, we can easily subscribe from or unsubscribe from any services that we want including Caller Ring Back Tone [CRBT or Hello Tune], Missed Call Alert or any other subscription service. This service comes very handy as I get to know about different [read new] launches and pick up the one that I like and subscribe immediately. A couple of days back, I got a call from a friend who was upset that I missed her call and did not call back. I immediately subscribed to "missed call alert" using this service so that you can acknowledge and answer the calls that you may have missed even when you are traveling and required to switch off your phone.

3) Airtel Surprises Coupons- The app has many pleasant surprises up in their store- Using #MyAirtelApp, it is not just convenient to meet up your bill payment and recharge options via easy mode, it is also about the company's mode to delight it customers with "surprises" on every recharge. One can receive "Airtel Surprises" coupons with every recharge and these coupons can be redeemed across categories like shopping, food, wellness, entertainment Phew! Now that is what I call- Engaging customer beyond mobility! 

Not just that, they have popular lifestyle brands like PVR Cinemas, Cafe Coffee Day, Flipkart, Amazon Myntra, e-bay, Archies, VLCC among others to suit our lifestyle. Can it get any bigger than this? If yes, it can get bigger and better only with Airtel- One of the most trusted brand of India.

So, what are you waiting for? There is a world of good possibility, awaiting for you at the ease of your finger. Go ahead and Download the Airtel app on your smartphone 
About #MyAirtelApp : It is revolutionary app that helps you manage all your DTH, Broadband, Prepaid & postpaid services in one place. Apart from amazing offers for post paid and pre paid users it also helps in utility bill payment, recharge DTH connection[s], track account usage, track Service requests, buy products, add  family & friends’ numbers and a sea of utility. In short, it's the simplest way to manage all  Airtel services through our smartphone. So it is your Relationship manager, call center, right at your fingertips 24X7

However, Good news for all Android users that these features are currently available on Android. Wherein iOs users, don't lose your heart as the features will come soon on iOS as well.


Happy Mother's Day


They said that
since God can not be everywhere
He made mothers

An author wrote
Men are from Mars
and women from Venus
I believe that
Mothers are from Space.

They are pristine gifts of God,
They are subtle and divine.
Made from a different soil,
they nurture the child
and give life.

Hail Mary!
Mother of Lord Jesus.
Bless the motherhood,
and bless all our mothers.

They say it has been celebrated
for the mothers, who have gone away.
I say, do love the one near you
 Happy Mother's day



X Ray

You can see all your bones.
even the spinal chord.
But which X Ray
detects?
Human with spine
yet a spineless soul




Source

Where there is Smoke...


In deep dark valley
There's an engine 
That pulls the strength
of a gigantic train
and it goes......

Up above the convoluted bridge
a vehicle makes its way
through the narrow path,
fighting the darkness of night
and steepness of valley

Below that blue sky
a machine chug it's way
releasing smoke in air,
leaving back, what is left behind

Where there is Smoke
There is indeed fire
What if it does not burn outside
The fire is within our bellies

There are paths 
constructed in even, the uneven valley
For there is sky
just above your head.
For your machinery will work
Just keep the fire in heart intact

"For God will make a way"
_______________

Let's walk down the beautiful memory lane

Old Bank Street, Manchester, UK by R.A.D. Stainforth 
Let's walk those lanes again
where the seeds of our friendship were sown
Let's visit that era bank
street where we meet before

The streets soaked in rain
The streets kissed with glory in vain
Let's trot those quiet streets again
towards the toll booth pane

A lot of water passed through bridge
differences developed and drifts came within
Let us not re open the scar
Let us neither take the grief any far

Time to open up and absorb
let go of past be-wilderness and recall
the lovely times that we had together
the moments that we spent with each other

Let's take a stroll towards all happiness
lets come forth and clean our mess
Life is all about walking alone
Nothing makes is better, like a friend who comes along

Let's take a walk and rebuild
let go of your umbrella
and that protective shield
for you fear no harm
I will come with you
with open hands
and open arms
_______________________