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Scent Like A Woman

Picture: The New Perfume ~ John William Godward

To the woman I love,
You are like the rose
fragrancing the hands that touch it.

Mild, soft, clandestine
You are the love
that surrounds my aura.
A fragrance so chaste,
so pure, much pristine.

Like a whiff of bright dusk,
you musk my senses.
like fantasies I never had.
Ah! your Attar
incense my breath
like an ambrosian dream

I wear you
like the warm amber
or the luscious lavender dusted.
on my parched soul
you smell so divine!

Wrap me around you
like lilies on the vine
floating on misty water
surrendering to the sunshine.
Hold me in your hands
rubbing on your palm
like a prayer sent to the heaven.

Allow me to wrap,
and fold in your silhouette
like a trail on heart note
fruity, flirty, aromatic
sachet of bouquets

calm my ecstasy
embalm my senses
like myrrh of essential oil.
in the gist of my existence,
let your sillage last forever,
the silk of your skin
kissing, caressing, unfolding
the satin
every inch by inch.


What Inspired me to write this piece of poem-

With Real Toads [Perfume]

The Last Ferry

The prisoners of Caca Island

"Ah! I can see the land
and smell the fragrant soil.
seems we will back to home, soon."

Remarked the petite Bhuvan, pointing his fingers to the coast. Bhuvan was among the many other immigrant labours returning that day from the faraway Caca island. years back they have left their homeland to find a good livelihood to sustain their poor families at the famine-stricken part of India. 

Kaali Handi, as they called it in Orissa. It is 68+ years post Independence, yet the country was still struggling to find independence from poverty, hunger and many such social evils. Today was no different.

Bhuvan, along with other workers who went around the globe and Saudi Arab were returning back to the country today. The life looked rosy outside but the reality was nothing like it. They struggled not just for wages or food in that foreign land but they also struggled for their identity. They lived like rats in dirty, decaying human godowns and were tortured by their masters. They would work 20 hours a day, yet could manage a very meagre salary. 

He often wondered that when he is not differentiating the land that is giving him his sustenance, why would the citizens differentiate? He could never understand the point of difference or the rift. He worked there for thus long until one day he could not take any more. He was beaten black and blue at the work. Fault? Not worth mentioning. He went to the beach to drown his pain and cry his heart out. 

He heard the announcement of a ferry leaving the coast. It was the last ferry for his homeland. He wasted no breath and ran to board it. I will be home soon, he told himself. But whether it will be his home too? He asked himself. Unsure about the answer, he sailed.

"A human is not a trademark of a land
he is an inhabitant, a co-habitant.
The land is the deity,
mother nature that he worships
irrespective of the boundaries.

Brothers do not divide their parents,
you keep the ear portion,
the hand portion is mine.

So then why do we differentiate
Mother Earth?
for its Ember always smells divine".


Fashion the Soul

She was dressed in her bare essentials.
the asymmetrical layer of her body shape
peeping out, uninvited

she threw a hopeful glance
trying to gauge a glimpse
craving to be found
and loved.

all she gathered were unfriendly stare
try to scan her
upside down
judging her from the dress she wore
the label she flaunted
the faux style on display

Ah! such a pity
that she was dressed in a normal robe.
no flashy jewellery
no contouring, no strobe.

the frenzy pushed her aside the hall
to click pictures 
with fancy surround
and the celebs around.

This is the world we live in
real human are secondary
but the showcase is profound.

beauty is often found, in the smallest of details
start from eyes 
stop at the heart

your behaviour is your mirror,
mirror of your character
statement of your persona.
fashion it in right mound.

No jewellery can hide its flaw
no style can cover
the ugliness within.

It is your character that speaks
100 words, quite and loud!

The Hangover

She loved the tangy flavour,
that instant kick
 the alcohol embed in her
throwing cautions to the wind,
she drank unhinged,
uninhibited, upswing, bottoms up.
perfectly floating in ataraxia.
It was a perfect escapade!

The Juggernaut woke her up
vapid next morning
with a severe headache
and a fulminate hangover.
Girl! Such a short-lived fun.


 I have written this 55-word poem for Real Toads' Flash 55 plus Challenge and For Three Words Wednesday [Tangy, Vapid, Unhinged].

It was a quick write up and fun. Hope you like reading it too!

Bringing the Rainbow, by RK Somany [Book Review]


A must read autobiography by a leading businessman from India

A Rainbow to metamorphosis

Circa 1959, A young Marwadi, entrepreneur from Kolkata was attending a family wedding at Hotel Ashoka, New Delhi with his family. He has to suddenly live the wedding festivity and take a business tour to Bahadurgarh. Little did he realised that what he was starting to will become one of the greatest adventures of his life. He while driving his Morris Minor and braving the unruly roads of then Punjab, now Haryana, encountered a "rainbow".

It was a moment of epiphany and the rainbow became a guiding principle in his business, family and life to come.

What was so extraordinaire about that rainbow that changed his life?  What emotions did that one rainbow evoke in the businessperson that helped him deal with his own endeavour to Industrial Revolution and resolving a long-term disputed case?
Well, to answer these questions, you need to read this neatly penned book by legendary businessmen, R K Somany, Chairman and MD of HSIL [Hindware]
Bringing the Rainbow
Bringing the Rainbow is a personal and business autobiography by Mr. RK Somany that also includes his personal recount on his childhood, school life, college and how he built a leading Indian sanitaryware brand Hindware.
What: Autobiography
Publisher: Maven Rupa
Price: Rs. 595 [Hardcover]
Pages: 199

I have got this book last month and am still hooked to it. The chapters are sketched in chronological order and essays a large part of his personal life, how he overcome his fear and how he built his business.
Here’s a glimpse of the chapters inside this book-

My favourite chapters were indeed the first two where he recounts his formative years, education and family relations. His recollections shift seamlessly from the past to present and paints a panoramic view of his life. Being a Marwadi myself, I could relate well to his narration especially about his life at Kolkata, the living structures of those times, the notion of elder brother and his wife who often served as foster mother, and the life at St. Xavier's.
The beauty of the book is narration, its simplicity and the fact that author does not try to abridge his words. In the mellifluous flow of the narrative, he moves from his life to business, throwing a spotlight on the challenges he faced and the way forward.
“We have once-in-an-epoch opportunity to build the India of our dreamsEach of us has to play a small part in it. I have already defined what I have to do. When all that is done, future generations can enjoy their work-life balance” RK Somany
As a Marwadi and a business practitioner, I could so well relate to the book. Especially when talks about dealing with the channel partners, giving sole agencies, Bizzare laws, marketing vitreous China, beat storming to understand competition and more.
The book indeed makes a great read and I totally recommend it. Go grab your copy. [Amazon]
Ekta Khetan
Follow me at Facebook | Instagram | Twitter YouTube | Snapchat [ektakhetan]

A Poetry In Your Garden

She is like an afflorse
oblivious of the thorns 
in her world

a neophyte beauty
awaken to a song of love.

tend her with love
water her with dreams

protect her from the harsh weather
and misogynist gleam

she is a man's woman,
a man's daughter

Plant her like
a poetry in your garden

picture: Sally Kate


Every child is like a pretty flower and deserves her/his right to live, dream and survive. Off late, a lot of atrocities against a girl child, are reported in India. It is disheartening. I have been raising voice against female infanticide, child rape and exploitation through my blog. I know mere voices may not help. Required a strict law system and sensitivity amongst the populace. 

Treat women with love and dignity. It reflects your character and not hers.


Follow me On social Media-
Facebook | Instagram | Twitter YouTube | Snapchat [ektakhetan]

Look No Further, Amigos

Look no further,
But deeper
Farther as vision goes
Deep dive into light
Busier as emotion flows. 
Your eyes hold your truth
Let the vision creep in
And let the picture show.

between black and whites
dark and lights,

Hold no glance
give a second chance
to stand on the toes.
lean and see
peep as eagerly
sans the fright
keep burning the light
let the twinkles glow.


Picture courtesy: My Instagram Page

You can follow me on Instagram at- @ektakhetan 

eTouch Term Insurance plan & B-Fit App by Bajaj Allianz Life Insurance

Bajaj Allianz Life Insurance Co Ltd, a JV between Bajaj Finserv Limited and AllianzSE, is one of the leading private insurers.

The company held up special bloggers meet to announce their new Term Insurance Plan and a Fitness app. I was invited by the company to explore in-depth details of their Term Insurance plan from their category leaders in a close-knit group discussion. The event was held at St Regis, Mumbai.

It was an interesting and engaging session that started with some #IfsOfLife Moments and a humorous take on them. Well, humour is important to deal with the tough situations of life mentally. A good financial planning and risk mitigation can help you deal with them well financially too.

Bajaj Allianz Life’s eTouch plan aims to be one such plan that may not avert the harsh IFs of life but is certainly focused on helping you combat with few of them including death, disability and diseases via financial leverage.

Just in case, if you are the one who still wonders about the significance of Insurance in life, you may like to read my previous blog post “Why do we need Insurance”.

Before we move on to discuss some of the salient features of the “eTouch” plan, here are few more details about the company that you may like to know-

  1. It is the top non-bank promoted life insurance company in India
  2. One of the most profitable Life Insurance Company with 795% Solvency rate against the minimum prescribed solvency ratio of 150%
  3.  Asset under management over Rs 44,107 crores with shareholder’s growth rate of 5% [FY2016]
  4. Winner of many prestigious awards including Inkspell Drivers of Digital Awards for best e-commerce website

About Bajaj Allianz Life eTouch Online Term and Health Cover Plan
It is a regular premium payment, pure term and health cover plan. It provides comprehensive protection with the option to cover total disability, accidental death, critical illnesses and death other than suicide.

Some of the key advantages of this plan are-

1            It covers 34 critical illnesses
2            Competitive premium rates
3            Inbuilt waiver of premium benefits
4            Provides option to receive policy proceeds in different ways as in-
a.          100% as lump sum
b.         100% as level monthly instalment OR 100% as increasing monthly instalment
c.          50% of a lump sum and remaining in level monthly instalment
d.         50% as lump sum and remaining in increasing monthly instalment
5            Lower premium for non-smokers or non-tobacco users
6            Maximum age at maturity 75 years

Target Group
It is open to all

Online assistance: Since all the Term Insurance plans are online these days, the user/buyer need to opt and operate for this plan online. To ensure a smooth transition, the company provides complete online assistance via Tele calling and online chat on their website. All you need to do is to register there and chose your mode of assistance. More about etouch at: Link

High Claim Settlement Record: The high solvency ratio of the company fuels its Claim Settlement Record or CSR. It is one of the best in the industry with 8 days as turnaround time.

The discussion was going strong when the company representative asked bloggers to talk about their fitness feat. The discussion grew dense with few bloggers taking up a plank challenge and talking about the fitness app that they currently use. This lead to the introduction of another milestone product by Bajaj Allianz B-FIT App

The mobile app focusses on your health and fitness level. You can set your goals of losing, gaining or maintaining your weight and the app facilitates it with a daily challenge to complete. The app is designed to automatically track all your activities and rewards you with a vantage point for achieving your target.  

The Ifs of life does not cease from surprising us. Carrying a weight of the Ifs that you may or may not have control is not advisable. With a healthy lifestyle, you also need a supporting plan to protect your financial insurgencies. If you are looking for an Insurance policy, do check out the new eTouch plan by Bajaj Allianz.

If you are not looking for insurance, you should start weighing it now.

Healthy Living, Happy Living

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