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Thursday, May 21, 2015 0 Comments

There is world of whiskies and there is scotch, and then there is Ballantine’s.

Huh!! Sounds quite similar to … There is World and there are people, and there are people who Stay True to self.

This forced rhyming of words should not be mis-read as whisky having its effect on my literary senses. J It is an outcome of genuine and effective marketing campaign i.e. “Stay True Campaign” of the Ballantine’s which it has undertaken to highlight the core of its product. Ballantine's, the world’s No 2 Scotch whisky in the world, has reached to these heights following the ethos set-up by its founder Mr. George Ballantine who stayed true to what he created and left an impression with the whiskies that he made.

Conceptualised by Ballantine’s, the ‘Stay True, Leave an Impression’ campaign serves as an invitation to the Indian consumers to express themselves in a genuine and authentic way. Authenticity, self-belief and conviction are at the heart of this new campaign. Ballantine's has associated with Gabriel Macht, famed actor from TV series ‘Suits’ for this new advertising campaign targeted exclusively at India market – Yes you heard it right EXCLUSIVELY.

The film does this through a depiction of a ‘day in the life of’ the corporate world - the charades, the fake smiles, the pretentious jokes and the ‘yes man-ship’ that plays out every day - as seen through the eyes of our protagonist during his journey through a typical corporate office.  Ballantine’s celebrates individuality and originality and so, in a manner, it raises a toast to the ‘real ones’ in a world full of fakes.– Can’t agree more and seems Ballantine’s has done a good review of India’s corporate culture.

In any case, my personal thoughts resonate with the brand’s attribute of staying true to one’s character, maintaining one’s integrity and underlying message is: success is lasting for those who hold true. Hence, Kudos to Ballantine’s new campaign for its focus on personal values and staying true. How else, Ballantine’s would be selling over 70 million bottles a year worldwide and received more than 130 trophies & medals at international competitions.

Here's a Dekko at their #TVC

The autor is half Human, half machine. Go Figure or just revel in what I write

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