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Crabtree & Evelyn Store Launch in Mumbai

Tuesday, August 27, 2013 , 10 Comments

Femme Fatale' and Fashionistas, Drumrolls!!! The much loved "Crabtree & Evelyn" comes to Mumbai. England;s finest nature inspired, luxury brand opens their store in Mumbai.

Inspired by the English garden, the early home apothecary and pioneering British explorers, this Crabtree & Evelyn was among the first to offer products infused with natural fruit, flower and plant essence. Today the brand is internationally known for original fragrances, luxurious bath and body products, gourmet foods and elegant gifts.

Date: 10th August 2013
Venue: Infinity 2 Mall, Malad West, Mumbai

The Store
When it comes to hand or sense pampering, one name that towers above rest is Crabtree & Evelyn. You will be attracted to use them, love them and absolutely swoon and swear upon them.

Inside Out
 

The Experiential Sampling Zone
A perfume selection table was set in midst of the store where a wide range of perfumes and Eau De for men and women were displayed and tested by all. The store brand representative explained about few of them in details and as fragrance strips exchanged hands, the room was full of admiration and chatter. Towards the end everyone one has to pick their favorite fragrance and identify the true self with fragrance cards.



The fragrance garden table with "fragrance that speaks your personality" cards and gift vanity range.


 Say Cheese: It is the time for a group picture. Can you spot me here? :D
 

 Browsing through the vivid, attractive and absolute irresistible range. There was a surprise quiz as well.
The gifting kits as available in store. Doesn't that make a lovely looking merchandise? Ummm whose day are we making today! :)

And yes, there's some amazing discounts too.



Mom seems to have liked "Pomegranate" range a lot. Let's go for our concert, I am tired browsing.

The store has- you name it and we have it range, fresh from your garden your English garden!










The Complimentary Hand Care Ritual

 The hand-care ritual- All guests were offered a small, two minutes hand care essentially involving and cleaning (with your choicest hand-wash or scrub), leaving it smooth and pampered.

Seeing is believing, demo in action

 Between demos and catching up with old friends, some coffee flew with munchies & Donuts. Alas! they were cold. 

 The English Floral range and a small gesture to be carried away.


Ah! we all signed and sealed with a kiss here!
 

And that's how the Crabtree and Evelyn store was launched in Infinity, Malad. Ciao!


The store launch ran seamlessly and the products looked irresistible. I had used their rose hand cream once and was gaga about the brand. Store launch events aren't as grand as the trends abroad like Melbourne store launch. I think the momentum will soon pick up in India. Coming back to the brand and products, the range was wide and each was unique & Iconic. My favorite was Pomegranate and Rose water or Citron err is it Iris or lily? No Avocado.Well you will be as confused as I am when you see the wide variety of fragrance, body and bath variants.

Do you use any of the Crabtree & Evelyn products? If yes, what has been your experience and what's your favorite product, pl do share with me.
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About Crabtree & Evelyn: A pioneer in botanical formulations (the still room concept) for 40 years, they blend the very best of nature and science, tradition and innovation to create benefit rich- bath, both and home fragrance products. Crabtree & Evelyn was founded by Cyrus Harvey in 1972, has evolved from a small family run business specializing in fine soaps from around the world-to an international company with over 500 stores wordwide. It is well known and respected for it's original fragrances, luxurious toiletries, gourmet foods and gifts for people enjoying sophisticated lifestyle.

Facebook Page & Twitter handle of Crabtree and Evelyn

The autor is half Human, half machine. Go Figure or just revel in what I write

10 comments:

  1. Here is the bouquet, loved the post and the pictures and am totally waiting to go. Have a brickbat also for you, jealous of you that I couldn't be at the launch party. :D

    ReplyDelete
    Replies
    1. loved ur bouquet! Noted your brickbat as well. Sweetie this wasn't the only store launch launch. There will be more and more coming and we can team up together. So loose no heart and share your contact so v can touch base if I come to know of any such store launch in future :)

      R u in Mumbai?

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  2. nice snaps taken .. looks like a great store !!

    ReplyDelete
    Replies
    1. Thanks mysay :) Yup the collection was fabulous. You pick one and other one calls you to pick them up. You stand at one showcase and all calls for ur attention- me first, me first :)

      Delete
  3. Invite me next time!It looks like a great launch :) I missed it :(

    ReplyDelete
    Replies
    1. Sure Vidhi! Do let me have your contact details. There's one coming soon!

      Delete
  4. Nice post...and ur pics are lovely.
    Btw, this isnt the first Crabtree n Evelyn store in Bombay. Their store at Phoenix Market City, Kurla has been open since more than a year.

    ReplyDelete
    Replies
    1. Thanks Dollie! I stand corrected :)

      What's next? :)

      Delete

Hi Folks,

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