Old Spice Mantastic Ad Featuring Milind Soman
Old Spice has come up with a new TVC featuring one of India's exceptionally good looking males super model- Milind Soman. A lot of you would have seen this ad by now. For the uninitiated, here's a copy of the TVC attached.
What do you need to be a real man? Definitely no more what Milind Soman was all about esp after seeing his brand new avatar in Old Spice' Mantastic TVC....lolz
This ad seems to be an Indian retaliation of the "virally" popular "The man your man could smell like" ad featuring Football player turned actor Isaiah Mustafa. It starts with showcasing the achievements of a mantastic man and how all of them are not really what it requires to be a real man. It ends with with an attempt to enlighten viewers that notwithstanding any other other achievement, it is the "Old spice" way that a man smell and re-define Machoism.
NumeroUnity verdict: The ad lacks objective, the communication objective. Whatever it has, it fails to convey. It is neither raunchy, spicy or remotely sexy. It makes the otherwise cool looking hunk look dumbass. Sorry for the expression but the best feeling that this ad has evoked was- what the heck it is? Yes, that's feedback from the modern Indian women across age group of 20-35 who saw this ad and commented. Mind you, all these women were either professional, house wife but writers and bloggers. The Ad fails to impress.This ad is spice less and even worse than bland. I call it crap-tastic
Milind Soman, It was nice to see you on screen but it would be equally nice if the appearance were more sensible or heck entertaining than an idea gone worse with a dud of an execution. It is definitely a time to be real man but not this way!