Old Spice Mantastic Ad Featuring Milind Soman

October 15, 2013 19 Comments

Old Spice has come up with a new TVC featuring one of India's exceptionally good looking males super model- Milind Soman. A lot of you would have seen this ad by now. For the uninitiated, here's a copy of the TVC attached.

What do you need to be a real man? Definitely no more what Milind Soman was all about esp after seeing his brand new avatar in Old Spice' Mantastic TVC....lolz



This ad seems to be an Indian retaliation of the "virally" popular "The man your man could smell like" ad featuring Football player turned actor Isaiah Mustafa. It starts with showcasing the achievements of a mantastic man and how all of them are not really what it requires to be a real man. It ends with with an attempt to enlighten viewers that notwithstanding any other other achievement, it is the "Old spice" way that a man smell and re-define Machoism.

NumeroUnity verdict: The ad lacks objective, the communication objective. Whatever it has, it fails to convey. It is neither raunchy, spicy or remotely sexy. It makes the otherwise cool looking hunk look dumbass. Sorry for the expression but the best feeling that this ad has evoked was- what the heck it is? Yes, that's feedback from the modern Indian women across age group of 20-35 who saw this ad and commented. Mind you, all these women were either professional, house wife but writers and bloggers. The Ad fails to impress.This ad is spice less and even worse than bland. I call it crap-tastic

Milind Soman, It was nice to see you on screen but it would be equally nice if the appearance were more sensible or heck entertaining than an idea gone worse with a dud of an execution. It is definitely a time to be real man but not this way!

The autor is half Human, half machine. Go Figure or just revel in what I write

19 comments:

  1. Ankita 18 October

    Hi

    I found this ad plain funny and Soman...:P I think he should take 'Grihast Ashram' just like his ex flame, Madhu Sapre!

    There is one more ad- of Park Avenue beer Shampoo..it is some thing like 'care for that man hair'..it is ridiculously funny as well..hahahah!

    Nice post :)

    ReplyDelete
    Replies
    1. ekta khetan18 October

      That's cool. I have seen that ad and reviewed that product too here- www.hautekutir.com

      They are suddenly moving to men grooming market.

      Delete
  2. Unknown21 October

    Haha, and I thought I was the only one who thought this ad was absolutely pointless (cos some women I know liked it)... Even Milind Soman couldn't save it!

    ReplyDelete
    Replies
    1. ekta khetan22 October

      Yeah true...even Milind Soman could not save and sank without trace.

      Delete
  3. Jiggyasa21 October

    hahha...and can someone explain me what that cup (milind holds in the end) signifies??? absolutely nuts (headbang!)

    ReplyDelete
    Replies
    1. ekta khetan22 October

      a) He wanted to show off the classic tea cup in silver ;)
      b) He was lost for words
      c) He drank too much n was facing huge hangover n tea was symbolic to all crap he said during enduring that hangover
      d) He wanted to use atleast one sensible prop for that ad, which wud be water here though
      e) Who knows ;)

      Delete
  4. Sini Rachel21 October

    I could not make any sense of it either. I found the whole ad repulsive. And carrying that feeling onto old spice. That is not the least I would want a man to be like even if he smelt like heaven.
    The message seems to be old spice fuses out the brain. And beer shampoo makes u a cave man. I did like the Philips electric shaver ad, that was neat and made a good case for the electric shaver.

    ReplyDelete
    Replies
    1. ekta khetan22 October

      Repulsive is the right word yeah Sini! I would rather stay away from a man who may like that ad...lolz..both these ads were vain.

      Hold on , I heard a new one coming in old spice series where he would be shown sitting in tub, obviously sans cloth. They will use the reptile this time or no, who knows!

      Delete
  5. Pravin21 October

    I think the Isaiah Mustafa advertisement stands out when compared to Milind.

    ReplyDelete
    Replies
    1. ekta khetan22 October

      Thats right...that ad looks grammy in front this crammy!

      Delete
  6. Unknown21 October

    SO TRUE!!

    ReplyDelete
  7. Uppal21 October

    I think we've seen too much of this Milind Soman already!

    ReplyDelete
    Replies
    1. ekta khetan22 October

      I agree. And if we still not have seen enough, this ad will make it true,

      Delete
  8. Someone is Special22 October

    I just saw this Ad. I agree to your views :)

    ReplyDelete
    Replies
    1. ekta khetan23 October

      :) I wanted to see men' expression while seeing such ads :) Share yours if possible :)

      Delete
  9. Bhavana Lalwani06 November

    To be honest, I didnot like this ad thoughI am big fan of Milind Soman since I saw him in Alisha Chinoy's pop album "made In India". but this ad is just ewwwwwwwwwww and yawkkk

    ReplyDelete
  10. Rajesh Babu25 January

    nice points you mentioned.

    ReplyDelete

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