Book Review- Business Sutra

April 27, 2013 4 Comments

When was the last time you read a good business book with detailed and interesting illustration? Ok. So let me ask this way when was the last time you read a similar kind of book by an Indian Author? 

Introducing, Business Sutra, the new book by bestselling author, leadership coach Devdatt Pattanaik.

Business Sutra uses mythologies, stories, symbols drawn from Hindu, Jain, and Buddhist mythologies to convey its message.  The aims at promoting new management thinking using the Indian way as linked to Indian arts, history, and mythology as a contrast to the western principles. Deja vu anyone?

The book makes for an interesting read and emphasizes highly on conditioning our own beliefs, thoughts extra towards achieving the higher business objective and meet the vision with mission and actions.

It's a well argued and quite different perspective and does make for a good read.  The author gives constant references to Vishnu, Shiva, Krishna, Brahma, Indra, Ganesha and other gods in the Indian pantheon, illustrating their traits, strengths, and weaknesses, and context set certain incidents in the present-day workplace scenario. The writing style is crisp, to the point and given the illustrious pictures, attractive.

The best part of the book is that one need not read from scratch to end but can always open a page, a chapter in middle and still can imbibe a lot of things that the book is trying to tell. Such is the beauty of the book that each context is a context in itself.

Do I recommend reading this book:- Yes!

About the Author
Devdutt Pattanaik has written over twenty-five books and 400 articles on Indian mythology for everyone from adults to children. Since 2007, he has been explaining the relationship between mythology and management through his column in the Economic Times; the talk he gave at the TED India conference in 2009; and the show Business Sutra which ran successfully on CNBC-TV18 in 2010, besides numerous other lectures at Indian universities and management institutes. 

Trained to be a doctor, he spent fifteen years in the healthcare (Apollo Health Street) and pharmaceutical (Sanofi Aventis) industries and worked briefly with Ernst & Young as a business adviser before he turned his passion into a vocation and joined the think tank of the Future Group as its Chief Belief Officer.

This review is a part of Book Review Programme at Participate now to get free books!

The autor is half Human, half machine. Go Figure or just revel in what I write


  1. Nice and crisp review.Pick up the book asap.

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